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Branding Identity WordPress January 8, 2020

Personal Finance Blog – Enid Kathambi

The client, a Certified Financial Analyst and Educator, approached us with a request to create a personal finance blog with a clean and minimal design. The main objective of the blog is to showcase her articles, book reviews, and financial planners and establish an online presence for her blogging business.


Develop a user-friendly and responsive personal finance website, integrating features such as budgeting tools, investment calculators, and educational resources to provide a comprehensive platform that empowers users to manage their finances effectively.

  • Strategy

    Brand Strategy

  • Design

    UI/UX Design, WordPress

  • Client

    Enid Kathambi

Open Project
⬤ 01. Challenges

Create a visually appealing and
clutter-free website design.

(i). Implement a minimalist and intuitive UI layout to foster a seamless user experience, promoting a sense of clarity and ease in accessing essential personal finance tools and information.

(ii). Create a visually appealing and clutter-free website design that emphasizes a clean aesthetic, ensuring a user-friendly interface that enhances readability and navigation for individuals exploring personal finance resources.

⬤ 02. Notable Achievements

The integration with Mailchimp and ClickUp
has seen improved lead generation.

I received positive feedback from the client, who expressed utmost satisfaction with the final result of the website and logo.

This is a testament to my ability to meet and exceed expectations.

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