Fathi Said Design: Freelance Web and Graphic Designer | Remote Work From Kenya
Fathi Said Design: Freelance Web and Graphic Designer | Remote Work From Kenya
Fathi Said Design: Freelance Web and Graphic Designer | Remote Work From Kenya
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Branding Identity UI/UX• August 10, 2024

Home Page Redesign - Figma

Genghis Capital has established itself as a trusted name in the financial industry, offering a range of services including stock trading, investment advisory, and wealth management. Their existing website serves as a critical touchpoint for potential clients, but I saw an opportunity to enhance the user experience and better align the design with their brand values: professionalism, trust, and innovation.

Task

The goal was to create a modern, user-friendly, and visually appealing homepage that reflects Genghis Capital’s stature and services.

* Concept Home Page Design

 

 

Research & Analysis

To begin, I conducted a thorough analysis of Genghis Capital’s current website. I evaluated the strengths and weaknesses, focusing on aspects such as navigation, visual hierarchy, content organization, and overall user experience. Additionally, I studied the websites of global leaders in the financial industry, particularly Hargreaves Lansdown, to understand industry standards and identify opportunities for improvement.

Key Findings:

This includes:
  • Navigation: The existing navigation structure was functional but could be streamlined to improve user flow.
  • Visual Design: The design lacked modern aesthetics and could benefit from a more cohesive visual language.
  • Content Presentation: Important information was often buried or presented in a manner that didn’t engage users effectively.
  • User Experience: The site needed enhancements to make the user journey more intuitive and satisfying.
Design Process

With these insights in mind, I embarked on the redesign process with the following objectives:

Design Process

With these insights in mind, I embarked on the redesign process with the following objectives:
  • Improve Navigation: Simplify and structure the navigation menu to make it easier for users to find key services and information.
  • Modern Visual Aesthetics: Introduce a clean, modern design that aligns with Genghis Capital’s brand image, using a cohesive color scheme, typography, and layout.
  • Content Highlighting: Redesign content blocks to highlight key services and offerings, ensuring that users can quickly grasp Genghis Capital’s value proposition.
  • Enhanced User Experience: Focus on creating a seamless user experience, with intuitive design elements that guide users through the site.

Wireframes & Mockups:

  • I began with wireframes to outline the new structure and layout, focusing on the flow of information and the placement of key elements.
  • These were followed by high-fidelity mockups, where I introduced the new visual design, including updated colors, fonts, and imagery.
Final Design

The final design features a streamlined navigation bar, prominently positioned calls-to-action, and a modern aesthetic that resonates with Genghis Capital’s brand. Key services are highlighted with eye-catching visuals, and the overall user experience is vastly improved with a more intuitive layout and user flow.

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